feature spotlight: evaluator heatmap
announcing ... th!nkpricing brings you knowledge and products that help you along your pricing journey. Today we want to share with you a sneak peak of our first SaaS product, the evaluator. It uses our sophisticated pricing model to help you build a pricing strategy...
pricing getting started guide: why you need a pricing process
what is a pricing process? A pricing process might sound odd but without one you’re probably missing out on revenue. Pricing is the easiest way to increase revenue;...
how online reviews affect willingness to pay
Imagine you are planning a trip to see a movie. You mention it to one of your friends, who immediately tells you they have already seen it and it stinks - they advise...
don’t just price dynamically, price smart
Amazon, Airlines, Gas stations and Hospitality. What is the common aspect of all these industries? They are using Dynamic Pricing. But what do we even mean when we say...
three ways to determine what impact a price change will have on your demand
“How will my customers react if I change the price of my product or service?” Sounds familiar? It’s a fundamental question every business owner asks (or should ask)...
the ultimate guide to willingness to pay
The great Roman statesman and philosopher Seneca the Younger once wrote: “We no longer wonder what things are, but how much they cost”. He coined this line a little...
which pricing strategy should you choose?
Finding the right price for your product or service is tough. Just simply calculate your costs and add a markup is not enough anymore. Whether you are a total beginner...
a tale of two tours – Ed Sheeran and Taylor Swift
Taylor Swift and Ed Sheeran have data-driven prices; understanding your audience as road to success What do Ed Sheeran and Taylor Swift have in common? Beyond breakup...
the demand curve and its role in pricing decisions
In the last post, we introduced you the concept of the Law of Supply and Demand. We learned that the relationship between supply, demand and price can be represented as...
an introduction into the law of supply and demand
In our last blog post Why Pricing is Crucial for You, Your Customer and Your Company, we have discussed why pricing is the number one profit driver of business and what...