Berlin, Germany, – September 02, 2019 – Smart Pricer, Europe’s leading provider for price optimization in ticketing, announced today the launch of its new brand “th!nkpricing”. Under this brand the Berliners offer convenient self-service solutions for ticket sellers to improve their ticket pricing.
“During 5 years of working with over 50 clients from various industries, many CEOs, marketing and ticketing managers often do not know how and where to start challenging their current prices,” explains Christian Kluge, Co-founder and MD of Smart Pricer. “With th!nkpricing, we now offer a platform that enables everyone who sells tickets to understand, simulate and optimize their pricing. ”
At launch, th!nkpricing will offer two products. The first, Evaluator, is a one-time pricing simulation that allows users to assess their current prices and identify opportunities for improvement. The tool benchmarks the current pricing distribution and then allows the user to evaluate potential updates by shifting their prices.
The second, Optimizer, goes one step further. It combines a pricing simulation with demand forecasting and current Sales data to provide daily price recommendations. Users can put these recommendations into their point of sales, while the web-based monitoring tool of th!nkpricing gives a detailed overview of the price strategy performance over time.
“From our learnings, many ticket sellers are not aware yet of the importance of pricing for their business,” adds Franz Blechschmidt, Co-founder and MD of Smart Pricer”. “Our vision is to make the complex topic of pricing understandable and accessible to everyone”.
To support the mission of educating ticket sellers on the effectiveness of pricing, the th!nkpricing team is announcing a new blog that will provide helpful and insightful material as well as sharing key experiences videos, infographics, and other content.